Key principles
- Use the real business name and eligible location
- Choose accurate categories
- Add relevant services and descriptions
- Keep hours, phone and website details consistent
- Request genuine reviews ethically and answer them professionally
Focus on useful, visible information
Important content should be present in crawlable HTML, use descriptive headings and answer the visitor’s actual question. Avoid hiding essential information only inside images, animations or interactive components.
Measure outcomes carefully
Search impressions, clicks and positions can show visibility trends, while calls, forms and WhatsApp actions can show conversion behavior. None of these should be confused with guaranteed patient outcomes.
Next step
Review the relevant SRG DigiMedia service pages or request a focused audit if you want help prioritizing implementation.