Key principles
- Use a clear H1 and concise value proposition
- Show real doctor credentials and experience accurately
- Create separate pages for important services
- Make phone and WhatsApp actions easy on mobile
- Track successful forms and contact actions without sending sensitive health data to analytics
Focus on useful, visible information
Important content should be present in crawlable HTML, use descriptive headings and answer the visitor’s actual question. Avoid hiding essential information only inside images, animations or interactive components.
Measure outcomes carefully
Search impressions, clicks and positions can show visibility trends, while calls, forms and WhatsApp actions can show conversion behavior. None of these should be confused with guaranteed patient outcomes.
Next step
Review the relevant SRG DigiMedia service pages or request a focused audit if you want help prioritizing implementation.